Natalie Gray Herder is an editor on the branded content team at Who What Wear and Replica Handbag Store Claire. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She had plans of applying to law school until doing a 180 to follow her more creative passions: writing and fashion. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.